Nagaad campaigns for human rights for all social groups, but very specifically focused on the rights of women which is due to the specific circumstances of women in a male dominated society. Nagaad, along with the other CSO, advocates for incorporating these international conventions and instruments on human rights into the national legislation.

In order to convince policymakers, Nagaad employs solid arguments to raise public awareness with the purpose of the attitudinal change to the fundamental rights of women in order to change discriminatory laws, e.g. customary rules against women, and documenting, investigating and monitoring of violence against women.